At Limelight Design Studio in Bury St Edmunds we understand how important and fundamental to a business that a good domain name is. So hopefully when you buy a domain for your business these tips help you.
1. They are short
Good domain names are short. It is not a coincidence that all the three-letter and four-letter.com domains are already gone, and that the five-letter ones are going fast as well.
There is no definite number of characters that you should aim for, just remember that the shorter the better. As for the number of words, one-word domains are gold, two-word ones are good, three-word domains are average, and above that it is usually a bad idea.
2. They are easy to remember
Many Internet users do not use bookmarks. They just memorize the domains of their favourite websites and type them whenever they wan to visit one. Guess what, if your domain is complex and not easy to remember you will lose these visitors along the way
3. They are easy to spell
The last thing you want is visitors misspelling your domain and ending up somewhere else.
Avoid unusual foreign words, words that have complex pronunciation, strange combinations of letters and anything else that might cause someone to misspell your address.
4. They have a .com extension
Organisations might prefer to register a .org domain, and companies targeting very specific geographical regions might want to register a local domain. Apart from these cases, however, a .com domain is always the best way to go. This extension is the most popular around the world, and it is already stuck in people’s mind.
Visitors coming to your site via search engines or organic links will pay attention mostly to the name and not to the URL. The next time they want to visit your site it is very likely that they will just type its name followed by a .com. Guess what, if you are not there when they hit enter they will just go somewhere else.
5. They are descriptive
Many visitors will come to your site through the search engines and via direct links on other websites. That is, they will come if the domain that they will see will be appealing.
Having a descriptive domain name will give visitors an idea of what your site is about even before they enter it. If related keywords are present in the domain it might also help your search engine rankings.
6. Or brandable
A brandable domain will have a nice pronunciation, an interesting combination of letters or simply an appealing visual effect. Sometimes they will not be descriptive, but they can be equally efficient.
Brandable domains will make your visitors associate the name with your website and its content. (Notice that brandable domains can be descriptive at the same time, but that is not always the case.)
7. They don’t contain hyphens or numbers
Domain names containing hyphens and numbers are cheaper for a reason. They suffer the same problem of domains not using a .com extension or with complex spelling.
Numbers, on the other hand, will confuse people with the spelling. Suppose you registered Tech5.com. Visitors might mix it with TechFive.com, if they manage to remember the number in the first place!