1.Myth: Print marketing will die off soon
Fact: Print marketing is here to stay, as studies continue to prove that most consumers prefer to be communicated with via print.
2.Myth:Young people do not respond to print marketing
Fact: The 18-24 age group is the second most-responsive demographic to direct-mail marketing, right behind the 65 and up age group. That demonstrates that younger generations are embracing print more than their parents.
3.Myth: Printing isn’t eco-friendly
Fact: printers that use recycled papers and low-VOC-emitting soy-based inks are indeed eco-friendly.
4. Myth: Printing causes deforestation
Fact: Most of the paper produced comes from tree farms specifically planted for the purpose of supplying paper. Such farms continually replant trees as a matter of business.
5.Myth: Print marketing is ineffective
Fact: Print marketing reaches customers on a more private level. This is especially true for direct mail such as postcards and sales letters. Consumers prefer print marketing for communications and are more likely to respond to it.
6.Myth: Print marketing can’t be personalised
Fact: Not only can you generate a targeted mailing list, you can employ variable printing to personalise anything you want.
7.Myth: Printing is too expensive
Fact: Offset printers make large print runs affordable, and the advent of high-quality digital printing makes short runs affordable for even the smallest companies.
8.Myth: You can’t measure results from print campaigns
Fact: Coupons, coupon codes, and other tracking features allow you to measure your response rate and return on investment with accuracy.
9.Myth: Direct mail is junk mail
Fact: While it’s true that most direct mail ends up in the trash within two weeks, it’s also true that a large number of consumers respond to well-targeted print marketing materials.
10.Myth: All printing companies are the same
Fact: As with any business, printing companies are not created equal. Some go the extra mile with quality and customer service at a fair price. Those are the printing companies you should deal with.