Step 1: Create a brand image, or logo
A logo is the key to making your brand instantly recognisable, giving your business instant credibility. A brand image creates uniformity throughout your business, this allows you to build your brands corporate identity.
Step 2: Network
Networking enables you to meet like minded business people. Through networking you are able to learn about competitors, ask for referrals, form mutually beneficial partnerships & most importantly spread awareness of your business.
Step 3: Advertise
There are many forms of advertising, all of which can be beneficial to raising awareness of your business and what it can offer to clients.
– Signs: store front signs, billboards, street side signs
– Print: leaflets, flyers, brochures. These make great handouts which can be used to promote the services your business supplies.
– Direct mail: mailing your clients and prospects directly allows you to inform your target audience directly, making them aware of your current offers and promotions. This can be done through e-shots, letters, leaflets etc.
– Internet: website, facebook, twitter, linkedin, blogs. Every business, regardless of its size or scope, could benefit from Internet marketing, and many Internet marketing mediums are free to use.
Step 4: Build business partnerships
This can be started through networking. In a partnerships it is key that both partners benefit from the union. These forms of unions can allow your business to grow and reach a new audience it may not have previously.
Step 5: Social networking
Social media has quickly become one of the best tools for the promotion of any business. This form of promotion enables your business to be discovered by an ever increasing audience. It has never been easy to keep your clients and prospects up to date with your business.
Step 6: Offers
Pass out merchandise with your company’s name and/or logo on it to everyone you meet at networking events, trade shows, client meetings and even personal social gatherings. Things like pens, magnets and calendars are good merchandising ideas, as these tend to stay in use, and within view, for extensive periods of time.
Step 7: Develop relationships with your customers
Customers are people not numbers and it is important that you put consideration and effort into building personal relationships with them. For example, when you send out Christmas cards each year, you not only gain customer loyalty but you also inspire customers to promote your business to the people they know.
Step 8: Feedback
There is no tool more powerful than people talking about your product or the quality of your work. If your customers are fully satisfied then you should ask them to refer you or your product to their family or friends. It is important to realise that your customer feedback good or bad is the best way for your business to learn and grow.
We hope this has helped you and given you a few tips you can use to help promote your business.