Repetition, repetition, repetition. Plenty of research shows people need to see your marketing message several times, in different ways, before they buy.
If a customer says no, is it game over? Be honest, do you give up after your first knock back? Many business people do. But that’s a mistake. Dust yourself off. And get back on the horse.
You’ve probably seen the stats below on LinkedIn or Twitter? They claim it takes between 5 and 12 contacts before the vast majority of sales are made. Maybe it’s made up, who knows. But think about it. How many times do you speak to your clients? It’s rare that a sale happens on the first few contacts. This secret cheat is simple. Just keep going. The more times you reach a client, the more chance of making the sale. Better to contact 1,000 prospects 5 times than 5,000 just once.
So does that mean you keep calling people day after day asking “ready to buy yet?” Maybe that could work for some. But for most, it means using different methods.
Let us plan a campaign for you which has 5 or more contact steps. These could be a brochure to warm them up, followed by an eshot with an invitation to meet. Next week could be a promo postcard with a focus on an individual product or service. Then a call. That’s four. Then how about a voucher booklet of special deals, backed up by some social media posts?