Ditch the cliche

Flick through your industry’s trade magazine. We bet you’ll find at least one cheetah or sports car, sprinkled in amongst pics of people shaking hands or looking like they’re having the BEST MEETING EVER. Don’t be like them.

If you want to stand out, quit looking like everyone else. Using professional photography costs less than you think. Or cheat. Mash-up stock photos. Use them out of context. Let’s work up a campaign which makes you memorable.


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